city dwellers know that bringing the groceries home is worse than the actual grocery shopping. instacart can help.

art director: solange baker

the only thing worse than trekking your groceries through the entire city is getting home and realizing you forgot that one thing. we finally have a solution.

and to bring the whole city together in the name of grocery shopping, instacart sponsors a fun run. 
the catch? you’ve got to carry two full bags of groceries through the entire route.