Maruchan Flamin’ Hot
We took over OOH where we know our biggest audience lives: on college campuses.
We took out placements on social media to give our fans a double take, and even gamified certain posts. Fans who took a screenshot of the ad before it melted won prizes.
Creative Directors: Kate Baynham, Hanna Wittmark
Art Director: Toan Mai
Copywriter: Yours truly