Maruchan Flamin’ Hot
We took over OOH where we know our biggest audience lives: on college campuses.
We took out placements on TikTok and Instagram to give our fans a double take. We even gamified certain posts, so fans who were quick enough to take a screenshot of our ad before it melted won prizes.
Creative Directors: Kate Baynham, Hanna Wittmark
Art Director: Toan Mai
Copywriter: Yours truly