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Sam Adams x Derrick White


When the most Boston beer drops a merch collab with one of Botston’s best basketball players, you need the most Boston photoshoot ever. We got the internet talking by taking Celtics star Derrick White on a tour of the most quintessential, IYKYK Boston landmarks. The merch sold out in hours, and Derrick escaped from the infamous cop slide unscathed. A win-win.

*Featured on Boston.com, NBC10Boston


the Hilltop sign, a Saugus landmark since 1961
Kowloon Restaurant, a New England tradition


Creative Directors: AJ Warren, Brett Beaty
Art Director: Cole Gabriel-Rebmann
Copywriter: Yours truly
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 akosuamante@gmail.com
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