When the most Boston beer drops a merch collab with one of Botston’s best basketball players, you need the most Boston shoot ever. We got the internet talking by taking Celtics star Derrick White on a tour of the most quintessential, IYKYK Boston landmarks. The merch sold out in hours, and Derrick escaped from the infamous cop slide unscathed. A win-win.
Featured on Boston.com, NBC10Boston, and The Tonight Show with Jimmy Fallon.